Guide · Selling
What will a dealer actually pay?
This is the question everybody has and most people do not ask. The answer is not a percentage — it depends entirely on what the gun is — but where the number comes from is straightforward, and knowing it is what lets you judge an offer rather than guess at it.
A dealer offer buys you certainty, speed and the job being finished, and it costs you some of the top of the market. That is the whole trade.
Where a dealer's number comes from
It starts at what the gun has actually sold for recently — not what people are asking for one, which is advertising rather than evidence. From that figure a dealer works backwards through four things:
- What it costs to sell. Listing fees, payment processing and shipping come off the top of whatever it eventually makes.
- How long it will sit. A gun everybody wants moves in a couple of weeks. A gun in an unpopular chambering can sit for a year, and that money is doing nothing meanwhile.
- What it needs. Cleaning, a part, a proper set of photographs, sometimes a gunsmith.
- The risk of being wrong. Some proportion of the time a gun turns out to have a problem that was not visible, and that cost sits with whoever bought it.
What is left is the offer. It is lower than the top price the gun could eventually fetch, and it arrives today with no conditions attached.
Why the same gun gets different numbers
Two dealers can look at one firearm and land some way apart, and it is rarely about generosity. A dealer who already has three of something is buying a fourth reluctantly. A dealer whose customers keep asking for that exact rifle is buying it eagerly. Somebody selling locally values differently from somebody shipping nationally.
Which means an offer tells you something about the buyer as well as the gun, and it is worth describing what you have properly rather than assuming everybody sees it the same way.
What actually moves the number, in order
- Condition. It moves value more than everything else combined, and it is not a rough scale — the gap between "very good" and "excellent" is real money on the right gun.
- Originality. Refinished, re-stocked, drilled, re-blued: all normal things owners did, all of which cost.
- What it is exactly. The model, the variant, the chambering, the year. This is where the surprises live, in both directions.
- Whether anybody wants it. Rare and valuable are different words. Some scarce guns have no following; some common ones have a strong one.
The longer version of that list goes through each properly, and the value guides by maker cover the dividing lines specific to a name.
How to tell whether an offer is fair
- Ask what it is based on. Anybody confident in a number can tell you what comparable examples sold for.
- Ask for it written down. A list with a value against each firearm tells you what you have; one total tells you nothing about which pieces carry the money.
- Ask what they would do with it. The answer explains the number — a gun going straight to a waiting customer is worth more to that buyer than one going into stock.
- The price agreed should be the price paid. A number that moves once the guns are loaded is the thing to watch for.
Three ways to be paid, and they are genuinely different
An outright sale is not the only option and it is not always the best one for you. Waiting is worth real money on some pieces and almost nothing on others, and that difference is worth seeing before you decide.